The Manifesto of our Collective
We live in the era of gastro-subcultures: foodies, bloggers, barflies, hops hipsters, coffee fundamentalists and tea diehards are everywhere you look. Only wine is still regarded as if it was just something your grandma drinks when watching the latest episode of Days of Our Lives. And we did not find it right. In fact, we felt positively p... well, peeved! And so, there was this slightly decadent wine party in the Rooster Nest (not to be confused with Cock Nest or Eagle Nest) and a word was spoken and that word was Collective.
The Collective is a project (we are not afraid to go as far as to call it a concept) which will allow you to get to know our world of great natural wines, but to do so in the not-so-serious manner we believe it deserves. You see, wine is not a complicated thing, only some wine people are. We want to throw parties that are centered around good, unpretentious and unmanipulated wine without a truckload of sulfur. A wine that's not just something you mix with sprite or cola or use it to wash down jagermeisters, which will make you want to chop your head off the next morning.
Good drinks and good music go together and that is why there will be like-minded DJ’s at our parties. Because wine is not just about folk brass band music and yodeling guys in folk costumes using cotton wool sticks to play string instruments. To us, wine is a new symbol of young urban movement and an emerging subculture. This is how we see it and we, naturally collectively (both these things are sometimes complicated to achieve), do everything in our power to make you see it through our eyes someday. All you need to do is to join our party. Every now and then, most probably on Monday, we will welcome you at a different spot or venue (since we are a pop-up, you know) chosen with a caring and practical eye, where we will be serving wines chosen even more carefully to the most high-tone company we are able to grab together on social and Collective networks. You will love it after the first experience and you will wear your Collective brand as proudly and firmly as we do! (Or we will stick it on you anyways.)